AdWords Thought
It was mentioned during this morning's meeting that San Diego Golf Academy is considered our primary competition in the Golf Course Management market. So I thought I'd check out their site, and Googled them by company name. Obviously, they were right there near the top on the results page, but the same URL appeared as a sponsored link. I spared them a buck and clicked on the standard listing, but a negative keyword addition to their AdWords campaign would remove the possibility of having to pay for a click they would have gotten anyway. Could there be a benefit that I'm overlooking?
How do you get Travis to actually click on a blog title displayed on his start page via RSS? I'm sure something like "Panther Football", "Ricky Gervais", or "Popeye's Chicken & Biscuits" would induce a click. I call them FloodWords. I'm also guessing "AdWords" is a FloodWord.
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How do you get Travis to actually click on a blog title displayed on his start page via RSS? I'm sure something like "Panther Football", "Ricky Gervais", or "Popeye's Chicken & Biscuits" would induce a click. I call them FloodWords. I'm also guessing "AdWords" is a FloodWord.
Labels: web design, work
I usually try to go with post titles that he would have no idea what they mean or things that would spur his interest.
For "no idea" titles - usually something concerning the urban vernacular.
For "spur his interest" - you are correct with Pitt and Gervais, but also Penn State, The Office, 24, some movies...
Titles concerning tech gadgets would probably also get his attention.
For "no idea" titles - usually something concerning the urban vernacular.
For "spur his interest" - you are correct with Pitt and Gervais, but also Penn State, The Office, 24, some movies...
Titles concerning tech gadgets would probably also get his attention.
# posted by 
: 9/12/06, 1:05 PM
: 9/12/06, 1:05 PM Another thought...
San Diego v. York, PA in terms of where to spend some time learning about managing golf courses? Hmmm...
I would say the Institute has some work to do.
San Diego v. York, PA in terms of where to spend some time learning about managing golf courses? Hmmm...
I would say the Institute has some work to do.
# posted by : 9/12/06, 1:12 PM
: 9/12/06, 1:12 PM 
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